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Peer-to-Peer Car Sharing Start-Up WhipCar Is Zooming Down ZipCar's Lane
August 31, 2010
Car-share clubs are nothing new, but WhipCar isn't a car club. Rather, it's a peer-to-peer carhire scheme that launched in the U.K. four months ago and now has over 600 vehicles at its disposal. Relationships are formed between lender and lessee to the point where bottles of champagne are given as thank-yous. It's a canny idea that, as Vinay Gupta explained to me, came about when he and co ...
